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How To Boost Your Instagram Posts: 5 Tips to Add More Value

How To Boost Your Instagram Posts: 5 Tips to Add More Value

When it comes to posting on your brand’s Instagram account, you have to think like a photographer. Think of how they would take the best photo possible. Do they showcase their most beautiful decor? Or do they take you to their favorite spot? No matter what, a good post will always have photos that show you and your followers the real you.  In other words, your posts need to have more value than just being pictures of pretty stuff or pretty scenery. You need to add some purpose behind posting so that it isn’t just an isolated activity but part of a larger plan.  This way, people won’t just see your posts on Instagram but also in real life because it was such an integral part of their day (or week). Let’s talk about how you can boost your posts so that they have more value and get more engagement from followers.

Have A Plan Before Posting

This is the easiest and most obvious tip to boost your posts, but you would be surprised how many brands don’t do it. You need to have a specific plan before you even consider posting a single photo on Instagram.  This plan can include how you are going to caption your photo, when you are going to post it, and with whom you are posting it. There’s nothing worse than posting a photo and just letting it sit there without a purpose. Sure, you can write a catchy caption that gets likes, but this won’t help you get more engagement.  Instead, you need to use Instagram as an opportunity to further your brand. Do this by coming up with a plan before you post. This will help you determine what you want to post, where you want to post it, and with whom you are posting it.

Come Up With a Call To Action

While many posts will have a general call to action like “shop now,” you want to come up with a call to action that is specific to your brand. For example, let’s say that you are a vitamin company. A perfect caption for your photo would be, “When you shop at XYZ, you support clean water.”  This is a perfect call to action and something that you could use to help drive more sales. Now, while this is too broad of a call to action, you can always come up with a more specific caption that helps direct your followers to the next step. A great call to action for your brand could be something like, “If you shop at XYZ, let’s boost clean water together.”

Talk About What Matters Most

Picking a photo for your Instagram post is a great way to start creating more value and adding a purpose to your posts. Most likely, your followers are also choosing photos for their Instagram posts as well. This means that you two will be in competition for the best post.  How do you beat the competition and come out on top? You pick a photo that highlights one of your top products or one of your top marketing strategies. You can pick a photo that showcases the product, the lighting, or the environment that the photo is taken in. To boost your posts, you need to pick photos that highlight your products, brands, and marketing strategies. 

Show, Don’t Tell

There’s no doubt that people love to see pictures from your day, your vacation, or your travels. Your Instagram account is a great place to do this because you don’t need a fancy camera to take good pictures. However, you want to make sure that your posts are highlighting your lifestyle and what makes you unique.  It’s easy to take pictures at your favorite spot, or at your perfect decor. However, you want to be sure that you are adding value to your posts by talking about your favorite sports team, your favorite food, or any other thing that makes you unique.  To boost your Instagram posts, you want to make sure that you are talking about things that make you and your brand unique. You don’t want to post a lot of generic photos, but ones that show your lifestyle and your brand. You don’t want to just take the easy way out. Make sure that you are adding value to your posts and that you are showcasing your lifestyle and brand.

Be Authentic

Last, but not least, you want to make sure that your Instagram posts are authentic. This means that your posts should be from the heart, from the real you. This may seem like common sense, but you would be surprised how many brands take their IG accounts too seriously and post a ton of corporate-type posts.  This is all fine and dandy, but what you want to avoid is creating a fake account. A fake account will boost your Instagram posts with large numbers of likes, but they won’t be getting organic likes.  This is because real accounts will have a closer connection with their followers and will post more authentic content that is closer to the real them. There are two main types of Instagram accounts, business and personal.  Business accounts have strict guidelines and have to have a certain number of followers. This is why they are so strict and will only post business-related content. 


Your Instagram posts are an opportunity to create authentic content that showcases your lifestyle and brands. You can also use Instagram as a place to boost your business by boosting posts that feature your top products, brands, and marketing strategies. With these tips, you will be able to create more value for your followers and boost your posts.